Why the “Vine” is such a success in social media
For almost ten years, Youtube was the emperor of the Internet video. Billions of people view and upload videos on Youtube about all elements of life. The last year, however, there is an addition on the Internet video on the market: the Vine. Vine is a mobile app, owned by social media giant Twitter, and allows people to create and post short videos. The videos are only about six seconds. In just a couple of months, the number of users of Vine skyrocketed and it became the most-downloaded app of the Apple store. Why is the Vine such a huge success and if there are, what are its disadvantages?
In the first place, the strength of Vine lies in the shortness of the video. It seems impossible to tell a story in only six seconds, but Hemingway wrote one of his best stories in only six words: “For sale: baby shoes, never worn” (Hemingway, 1992). The limited time of the video forces people to use their creativity and to use to the point material.
It is also fairly easy to use. Vine is one of the simplest applications in the entire App store because it only needs a finger on the screen to create a video (no record button). The option to take the finger off allows the user to create a stop-motion effect.
Vine’s simplicity, however, has another side. It is, for example, not possible to edit the video that is created; it stays in the shape it is recorded. The same applies to the background noises, since it is not possible to choose a song or even to remove unwelcome sounds.
A lot of people do not seem to mind the application’s simplicity though, since the number of users passed over forty million in August 2013. An important point is that the users often have various backgrounds and are interracial. In a Vine, minorities create ironic and humorous videos about the differences between races, but without getting hateful. This is one of the powers of Vine, because it reaches a large quantity of people and this makes it interesting for companies to promote their concepts.
All in all, Vine owes its popularity to its simplicity, concept of six seconds videos and the varied groups of people that are using Vine. It has some disadvantages, namely its simplicity, which is its failure but also its strength. Fact is, however, that the ball that is named Vine is still rolling and is getting larger and larger. The perpetuity of the Application is uncertain, but this applies to many forms of social media.
Hemingway, Ernest. “For sale: baby shoes, never worn.” 1992.
Paresh, Dave. “Video App Vine’s popularity is spreading, six seconds at a time.” June 20, 2013. The Los Angeles Times.
Sippey, Michael. “Vine: A new way to share video.” January 24, 2013. https://blog.twitter.com/2013/vine-a-new-way-to-share-video